Social business we so passionately claim to envision is made of simple ideas strung together with the extraordinary power and complexity of information itself.
You must accept that successful adoption and adaptation of any kind is progressive, not absolute. We must be willing to sell in the value of progress itself.
New and uncertain activities make people happier and create more meaning than familiar routines. Re-train your brain to benefit from the pleasures of surprise and uncertainty.
Abandoning key ideas for the realm of something new can lessen the power of your marketing content. Embracing monotony with excellence requires a keen sense of creativity.
If you are only regurgitating old ideas without new thoughts on how they should work from inside out, then you are likely not destined for entrpreneraul greatness.